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Goody PR
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Atlanta, GA 30328

Atoosa Ryanne Arfa
770-418-7102
Atoosa.Arfa@newellco.com

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32 Avenue of the Americas
New York, NY 10013

Kerry Channon
212-520-2471

Goody Announces NEW! Fast-Drying Brush and Comb

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Go from wet to beautifully styled hair faster than ever before


A breakthrough innovation to save valuable time is finally here! The time it takes to blow dry and style is the number one frustration that women report when it comes to their hair routines, yet 70 percent of women regularly dry their hair and continue on with additional heat styling[1].

Introducing the NEW! Goody® QUIK STYLE™ Paddle Brush and Water Wicking Detangling Comb, two time-saving tools that remove 30 percent of water from the hair to reduce the overall time to style. The Goody® QUIK STYLE™ products work within a woman’s normal styling routine, bringing clever enhancements to familiar tools that are thoughtfully designed to save her time.  Now, every woman can spend less time styling and more time doing the things she enjoys.

  • Goody® QUIK STYLE Paddle Brush: Designed for detangling and drying wet hair, this revolutionary new paddle brush allows for quick removal of excess water and styling with or without a hair dryer. The super-absorbent microfiber bristles wrap around wet hair like a towel to absorb water with every stroke, while ball-tipped bristles detangle and smooth hair, remaining comfortable on the scalp. The microfiber bristles are protected by antimicrobial properties to keep it fresh and inhibit the growth of mold or mildew from forming on the brush. The full size paddle head allows for maximum absorption.  The ergonomic handle is textured for extra grip. Side airflow vents allow for faster drying between uses. After usage, consumers indicated a perceived 30-50 percent reduction in drying/styling time[2].
  • Goody® QUIK STYLE Water Wicking Detangling Comb:  A slim comb that separates and smoothes hair, while wicking away excess water before leaving the shower.  These unique design features include two rows offset teeth and an angled wicking blade to ensure maximum water removal with every stroke.  The full-size detangling comb glides easily through hair, detangling and removing excess water, while a convenient hook allows for easy access in the shower.

Goody®  QUIK STYLE Brush (SRP: $11.99) and Comb (SRP: $5.29) will be available in March 2012 at Target, Walgreens, CVS and in May 2012 at Walmart.

 

[1] Zoomerang Quick Dry Study, n=274; Hair Styling Routine Consumer Journal
[2] Heat Styling Zoomerang Study, n=130 Oct 2009, Zoomerang Quick Dry  Study, n=274; Quick Dry 10-Day In Home Usage Testing, n=41

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PLEASE CONTACT:

Amanda Staley

Goody PR
3 Glenlake Parkway
Atlanta, GA, 30097

AMANDA.STALEY@NEWELLCO.COM

(404)304-5717