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Goody Unveils Innovative NEW Heat Styling Tool Collection – Goody HEAT

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Revolutionary Never-Before-Seen Heat Styling Technology!


Meet Goody Heat… the brilliant new line of heat styling tools from the hair experts at Goody®.  Featuring ground-breaking technologies in speed and customization, these tools are uniquely designed to create spectacular hair, faster and more-simply than ever-before!  Introducing the Goody® HEAT Flash Dry Blow Dryer, Wave Creator Styling Iron, and Smart Temp Blow Dryer – the first heat styling tools from the most widely-recognized name in hair accessories and styling tools. 

Did you know that dryer users spend over four full days per year drying their hair[1]? Now, women can reclaim lost drying time with the new Goody® HEAT Flash Dry Blow Dryer – a unique solution designed to give users smooth results, 35% faster than the leading dryer*!  Flash Dry’s patented Pro Speed fan technology accelerates airflow, doubling air power for faster blowouts.  More tourmaline ion-rich airflow penetrates hair follicles, creating the smoothest, frizz-free results possible.  Goody® HEAT Flash Dry – for spectacularly smooth results in a flash!

Soft, sexy waves are one of the hottest looks of the season, but getting them at home takes expertise and patience. Thanks to the new Goody® HEAT Wave Creator styling iron, it’s now easier than ever to create loose, natural curls more-simply at home. The iron’s unique Wave Barrel shape creates soft, natural-looking waves more easily than a traditional straight-barreled curling iron.  With 30-second heatup and temperatures up to professional 425-degrees, the Goody® HEAT Wave Creator styles quickly and easily – for loose, natural-looking waves made simple! 

The only dryer smart enough to give you 10 heat settings, the new Goody® HEAT Smart Temp Blow Dryer makes it easy to customize your blowout. A patented heat control dial allows you to customize and control your dryer’s temperature to find the perfect heat for any hair type, styling occasion, or style.  The dryer is infused with frizz-reducing ceramic and ionic technologies to create beautiful hair at any temperature.  Customize your blowout with the new Smart Temp dryer!

Goody® HEAT Flash Dry Blow Dryer (SRP: $36.99-$39.99), Wave Creator (SRP: $29.99-$32.99), and Smart-Temp Blow Dryer (SRP: $29.99-$32.99) will be available in March 2011 at Walmart, Target, Ulta, and Meijer stores nationwide.

[1] Source: Insights Express, n=801
* vs. leading dryer based on 2011 IRI data

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Amanda Staley

Goody PR
3 Glenlake Parkway
Atlanta, GA, 30097

AMANDA.STALEY@NEWELLCO.COM

(404)304-5717