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Goody Extends Popular Ouchless Line with New Brushes

New brush innovation reduces hair breakage by 55%!


ATLANTA, PRNewswire/ -- Goody®, the leader in hair accessories and styling tools, is expanding their popular Ouchless® line with the launch of new Ouchless Brushes, a gentle solution that reduces hair breakage for women with all hair types. These sophisticated new brushes join the Goody Ouchless family, which also includes market-leading Ouchless No Metal Elastics.

The new Ouchless Brushes gently detangle to reduce hair breakage by 55 percent when compared to the leading brush*, thanks to exclusive features and a unique, innovative product design. In addition, 78 percent of women reported less hair left in their brush compared to the brush they use most often.**

Through extensive research, Goody identified hair breakage while brushing hair as a primary concern for women.  Most brushes have bristles that collapse tightly on hair during brushing, resulting in tangling, pulling, and ultimately breaking the hair.  Broken hair makes hair feel unhealthy and makes it more difficult to get a beautiful, smooth style.

"We recognized a need in the market for a brush that focuses on not just detangling, but maintaining healthy hair," said Monica Tyler, director of brand marketing for Goody. "We set an industry standard for gentle hair elastics with the original launch of our Goody Ouchless elastics, and we are proud to continue that heritage with our new Ouchless brushes."

Together, the following Ouchless Brush features work to reduce breakage for gorgeous, healthier-looking hair:

  • Exclusive FlexGlide™ bristles that are strong enough to work through knotted hair but gentle enough to detangle without breaking strands
  • Flexible top plate that keeps bristles aligned while detangling hair, preventing snags and pulls that break and damage hair
  • A hidden cushion pad that sits under the top plate and is ultra-flexible, allowing the brush to contour to your head for maximum comfort
  • Ball-tipped bristles designed to be extra-gentle on your scalp
  • Ergonomic handle, shaped to feel good in your hand
New Goody Ouchless Brushes come in a sophisticated magenta and grey color combination and are available in the US at Walmart, Target, and Kmart, and in Canada at Walmart, Loblaws, Jean Coutu, and London Drugs. For more information about Goody and their new Ouchless Brushes, please visit www.goody.com and the Goody Tumblr, goodyhair.tumblr.com.

*Based on laboratory testing, the Goody Ouchless brush reduced hair breakage by 55% when compared to the leading brush: IRI year end 2014/Nielsen year end 2014.

**Based on consumer perception from an in-home concept-led product test.
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About Goody

One of the world's most widely recognized hair accessory and styling tool brands, Goody® delivers innovative consumer solutions through a family of products, including Goody Ouchless® elastics, headwraps, and brushes, as well as the Goody QuikStyle® brush. Headquartered in Atlanta, Georgia, Goody is part of Newell Rubbermaid's global portfolio of leading brands. For more information, visit www.goody.com.

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